The idea about an interior collection has been rummaging at Sika-Design for many years, and now it has finally become a reality. Soon, Sika-Design will be ready with a whole new range of interior items to complement the furniture collections on exhibitions and in show rooms all over the world, and hopefully also in the shops of the Sika-Design retailers.
For many years, Sika-Design has observed a growing trend where furniture manufacturers have closed in on the interior marketplace and vice versa, where interior manufacturers have added furniture to their interior assortments. And it makes perfect sense. When consumers shop new furniture or interior design items, they want a full experience and inspiration to how the décor might look in their own homes. It is much easier to sell a sofa displayed with pillows and a throw, and a dining table set with tableware, and a cosy outdoor environment lit by lanterns:
“We are present at many furniture fairs throughout the year, and in recent years we have successfully decorated our furniture exhibitions with interior items from partners’ collections. I sensed that the interior items added a great value to our furniture, and I also thought it was fun with this new dimension, as I have a great passion for interior design. In addition, I meet a lot of inspiring manufacturers during my travels to the Far East, so the idea was a long time coming, and now we can present our own interiors collection COZY room by Sika-Design “, explains Louise Andreasen, CEO of Sika-Design.
The collection COZY room is new to Sika-Design’s assortment, but the collection as such is not new. COZY room was founded in 2011 by Pia Stès who has created a signature style that nonchalantly mixes Scandinavian and international styles in calm colours with a rough and unimpressed elegance. This signature style will continue and so will the two creators, who will take part in the new adventure at Sika-Design:
“I am very pleased that Sika-Design has taken us under their wings – it means that COZY room will be part of a huge international distribution network. Sika-Design’s furniture and our interior is a perfect match in terms of style and ambience. COZY room is my passion, and I will continue as an employee here at Sika-Design, where I will be responsible for handling sales and distribution of the new interior collection at Sika-Design. Louise Andreasen and myself already have a lot of great ideas on the drawing board for how the interior collection will grow in the future,” says the founder of COZY room Pia Stés.